Category Archives for Tiny Trainings

Tiny Tech Training: Setting Up WordPress.org site to be LIVE online

Today is the 2nd in the Building a WordPress website series of Tiny Tech Trainings.
The video below cover buying a URL, Hosting, and "turning on" your WP site. At just under 20 minutes, it's close to not being a Tiny Training anymore.  But now, we are set to get into design with Themes in the next training.

Enjoy, and I look forward to your questions, comments and feedback!!

If you want to use HostGator, and have it match exactly what I do in the video, then here’s a link for HostGator.

Until next week – when we talk Themes – and making things PRETTY!  YAY!

Tiny Tech Training: Choosing Between WordPress.com or WordPress.org

Today kicks off a series of Tiny Tech Trainings about building a website!  Over the next several weeks, I’ll cover all the aspects of getting started online.  With this series of videos, you’ll be able to get your own web presence up and running – quickly and inexpensively!

We start with:

Choosing Between WordPress.com and WordPress.org

Wordpress.org WordPress.com

Doesn’t it seem like a mean trick that there are two things – named so similar, yet functioning so differently??

And in the realm of technology – where it’s already hard enough for the average person to figure out what to do and when!

Here’s a 15 minute video that shares the differences between these two tools, tells when to use each, and gives a little more information on how to get started with WordPress.org.

If you know anything about what I teach, then you know without even watching the video that I’m a fan of building your website on WordPress.org.  In the next Tiny Tech Training, I’ll go into more detail on hosting – the key component necessary to use WordPress.org.  From there, I’ll see how far I can get to getting a site LIVE – without making the training not tiny anymore!

There are two things you need to have in place to go live with a site – and I mention them in the video above – a URL and a Hosting Provider.

Your URL is your address – it’s your real estate on the internet.  I’ll talk more about this in the next video too, and I mentioned GoDaddy as the place that I buy my web addresses.   You can search for “GoDaddy coupon” and almost always find a link that will let you buy the first year for just 99 cents for most standard URLs.

Then there’s Hosting.  This is another conversation entirely, and I’ll go into details in the next video, but several of you have asked me about who to use for hosting.  Here are a few good options:

  • BlueHost – this is a “preferred” hosting service of WordPress.org.  It’s easy to use and one of the more in-expensive options
  • DreamHost – this is a top-rated hosting service, and this link will take you to a special offer for $100 off a year of service!
  • HostGator – this is the service that I have used and recommended for many years.  They are relatively inexpensive to host multiple sites, and easy to use.
  • WP Engine – this is a premium service – more expensive, but has extensive services and faster load times.  I am moving all of my domains to this service at this time.

That’s it for this week! I’ll be back next Tuesday (for real, next Tuesday) with the next Tiny Tech Training on building your website!

Of course, I love your questions and comments, and will reply to them all!  XOXO Dori

Tiny Mindset Training: Failure & Success

Today we have our first Tiny Mindset Training.

I was just at ICON14, InfusionSoft’s annual conference.  It was great to be with nearly 3000 other entrepreneurs growing their businesses and dealing with a lot of the same issues we all face each day.

The final keynote was delivered by JJ Ramberg, host of MSNBC’s Your Business.  They asked her a final question, something along the lines of what’s different between growing entrepreneurs and those who are struggling.  Her one word answer: MINDSET!  I couldn’t agree more, and that’s why Tiny Training Tuesday will always have a Mindset component – it’s just too important to our ability to be who we want to be in the world – whether that’s an author, an artist, a million-dollar business owner, or someone who simply wants to make a living with their passion and purpose.

Tiny Mindset Training: Success & Failure

A key area for mindset transformation for just about everyone is around failure.

It’s so interesting – just the mention of the word failure, and we human beings get all squirrelly!

I posted a quote from Seth Godin’s talk to Facebook, and it really rubbed some folks the wrong way!

Find out more in the short video that I recorded at the conference, and here are 3 take-aways to really consider:

Success is built on top of failure, after failure, after failure.

The willingness to fail and keep going is the difference between great success, happiness, and FULL ALIVENESS & being ordinary.

Failure is only failure if you stop taking action.

I was actually inspired by Seth’s quote – it’s great to know that failure is just a part of the path – it doesn’t mean anything!

I’d love to hear your thoughts.  Are you inspired to go out there and take Imperfect Action and fail your way to success?

Tiny Business Training: Content Marketing 1 – Identifying Your Core Themes

It’s Tiny Training Tuesday, and today we’ve got a Tiny Business Training in the series:

tinytraininglogo500px

Tiny Business Trainings are designed to empower you to grow your business with more ease.

Tiny Business Training: Content Marketing

So what is Content Marketing?

Content marketing, as defined by the Content Marketing Institute is,  “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”  I would change this a little to be, “with the long-term objective of driving profitable customer action.”

Valuable and relevant content that serves to define you as an expert in your field and build a relationship with your potential client base is content marketing.  Blogs, newsletters, e-books, articles, Slideshare presentations, webinars, social media posting, YouTube & other videos – these are all examples of content marketing.

While content marketing is certainly the “buzz word” of the business world these days, it’s also a great tool in our strategic tool kit.  With a little bit of effort – and what will be a series of Tiny Business Trainings here on the blog – you can use this strategically to grow your business, while making your life easier too.  So how are we going to do that?

Building A Body of Work

I recently attended a weekend workshop with the fantastic Alexandra Franzen.  The workshop, called Write Yourself Into Motion, was all about developing your individual writing style, and she used a phrase that made so much sense to me.  She said we are “building our body of work,” one blog post at a time.

A recent work of mine - very different than early pieces in my "body of work"

A recent work of mine
very different than early pieces
in my “body of work”

 

As a creative person, I certainly understood the concept of a body of work – I have an extensive body of work of fiber art that I have designed and created over 20+ years of working in the medium.   My work has grown and evolved as I have, and I can still “fit” each of those pieces into who I was and where I was in my personal journey as I created it.  Even though the early pieces no longer define me, they are still of me.

 

As a solo-entrepreneur, building a personal brand, what if everything that you put out from your business was also a body of work?  Stone's wayHow much power could you claim if you didn’t worry about having to be “stuck” with something you wrote or espoused 5 years ago? What if you could simply claim it as a stepping in stone in the evolution of your body of work?

You can create a structure for your content, that is both focused so as to be valuable to you and your clients today, while also being fluid enough to roll with your own organic growth and changing desires.

Identifying Your Core Themes

I spent a lot of time thinking through how to break this down into a teachable structure – this could honestly have it’s own 6 week course, and perhaps I’ll develop something of that depth in the future.  For the sake of “Tiny Trainings,” I’m going to cover a single step today that can be the foundation of your content marketing efforts – I’m calling this “Core Themes.”  Not only will this simple step will make the process of creating content much easier for you, it will assist your audience in knowing what to expect from you – creating the kind of match that ultimately leads to that “profitable customer action” noted in the definition above.

Just answer these few questions:

About you and your business:

 

Why do you do what you do in your business right now? What has inspired you to do this at this time? What do you care about or want to change that has you do this at this time?

About your customers, clients, or audience members:

What problems do they come to you to solve? What do they want to change or have different in their lives that drives them to seek out you or your industry? What do they worry about? What doesn’t work in their lives related to what you offer?

About your services and solutions:

What would you tell these individuals about their questions or problems? What is the future you stand for for these individuals? What do you believe in that empowers you to serve these people? How do you do this that’s “your way” – that’s unique or different?

With this set of answers, you have your core themes and some detail pieces that can fall under the various themes.

Take the last set of answers – about your services and solutions – and find the patterns.  If you were required to create a list of no more than 5 things that you were committed to standing for, teaching, or empowering others with, what would they be?

For example, my list is:

  • Your dreams and desires are yours to be fulfilled – because YOU are here to fulfill them.  Your unique gifts and talents are yours so that you can thrive financially and soulfully in this world.
  • Nothing changes without action and everything starts with Imperfect Action. What Imperfect Action can you take today toward the fulfillment of your dreams?
  • Dreams and goals give us a direction for the path of our lives – not someplace to “arrive.”  Life is not about the destination – it’s about the journey.  There’s duality at work in this, and holding loosely to both sides give us power. Our joy comes from recognizing the value of both effort and achievement – and not being attached to either.

UniverseGraphic copyThink of this as your “business universe.”  This is what’s in your world – and other stuff is outside of your world.  You now have a clear place to stand when you wonder what to blog about, who should you follow, what would my audience want to hear from me, does “topic x” fit in with my audience or business?  All of those questions can be answered against this Core Themes document.  And just like any great artist building a body of work, Inspiration may occasionally take you out of this sphere to some degree, but having your essential core remain inside this context you are doing content marketing – and not just writing a personal blog, or putting your opinions out for the world to see and hear.

For right now, try not to get too caught up in having this be perfect – remember – Imperfect Action!  You can refine these, and they will refine – as you create your body of work!  So don’t let not having these be “perfect” keep you from taking action, because it’s precisely that action that will have it all start to come together beautifully.

Of course, these themes may also morph and change over time – and you may even choose to go in an entirely new direction with your business in the future.  When you do, just like any great artist, you’ll both see how this body of work informed the new body of work you are choose to build, and you’ll have an ability to speak about that transition in a new and empowered way.

There’s much more to content marketing, and more on how to use these core themes, and this is the end of today’s Tiny Training!

I would love for you to share some of the Core Themes that you’ve developed. Please post them in the comments below, and I will reply as well.  Of course, any questions that you have are also welcomed and encouraged!

Let’s build a body of work together!

Tiny Tech Training: Editing Audio Files with Audacity

I’m excited to bring you the first in a series:

tinytraininglogo500px

Not only does it rhyme :-), it’s also going to be a great resource for you as you grow your own online presence.

There’s always so much to learn – and so much I want to teach – and sometimes an entire course isn’t necessary, or you simply need a little jolt right now.  So, that’s what I’m pulling together in this series.

Right now, I envision 3 different types of training, and I want to hear from you as well!

These short session will focus on one small technical challenge or tool that can enhance your online business or life.

Tiny Business Training

These will be more conceptual ways of thinking about growing a business, and how to avoid common mistakes.

Tiny Mindset Training

There will be about the Number 1 factor in all success – our Mindset.  These will provide inspiration and motivation quickly and on-demand.

So, on to installment #1 –

Tiny Tech Training: Editing Audio Files with Audacity

Audacity is a free and simple audio editing tool.  “Power users” of Audacity can do lots of advanced tricks – I’m not a power user, as you will see!

However, you don’t need to be a power user to:

  • Clip the beginning and ending off any audio file
  • Clip out any part of the audio you don’t want – even in the middle
  • Enhance the sound of audio, if the recording is too soft
  • Add a music track – either at the beginning and ending, or over an entire audio file (like background music)

Here’s a video that shows you all these tricks – it also highlights one of my core business tenets – Imperfect Action! You’ll see what I mean in the video!

Now, because I know that I messed up a few things – here’s a short video on just the parts that might not have been as easy to follow in the video above.

Also, here are the links to the sites referenced in the video:

You can get Audacity for your computer here.

Here’s a great free source for audio clips and music.

Here’s a great resource for audio and video clips at a great price.

I want to hear from you!

Please post questions about this training below, AND especially, let me know what other topics you would like me to cover in future Tiny Trainings!