Tiny Mindset Training: Failure & Success - Inspired Income

Tiny Mindset Training: Failure & Success

Today we have our first Tiny Mindset Training.

I was just at ICON14, InfusionSoft’s annual conference.  It was great to be with nearly 3000 other entrepreneurs growing their businesses and dealing with a lot of the same issues we all face each day.

The final keynote was delivered by JJ Ramberg, host of MSNBC’s Your Business.  They asked her a final question, something along the lines of what’s different between growing entrepreneurs and those who are struggling.  Her one word answer: MINDSET!  I couldn’t agree more, and that’s why Tiny Training Tuesday will always have a Mindset component – it’s just too important to our ability to be who we want to be in the world – whether that’s an author, an artist, a million-dollar business owner, or someone who simply wants to make a living with their passion and purpose.

Tiny Mindset Training: Success & Failure

A key area for mindset transformation for just about everyone is around failure.

It’s so interesting – just the mention of the word failure, and we human beings get all squirrelly!

I posted a quote from Seth Godin’s talk to Facebook, and it really rubbed some folks the wrong way!

Find out more in the short video that I recorded at the conference, and here are 3 take-aways to really consider:

Success is built on top of failure, after failure, after failure.

The willingness to fail and keep going is the difference between great success, happiness, and FULL ALIVENESS & being ordinary.

Failure is only failure if you stop taking action.

I was actually inspired by Seth’s quote – it’s great to know that failure is just a part of the path – it doesn’t mean anything!

I’d love to hear your thoughts.  Are you inspired to go out there and take Imperfect Action and fail your way to success?

  • Tom Britz says:

    This short video was exactly what I needed to hear today. Failure is only failure if you stop taking action. I have heard this numerous times, yet failed to take that next step. Not any longer. I enjoy the small boosts that your blog and short videos give me. Thank you!

    • Dori Etter says:

      Thanks for taking the time to let me know Tom!!

      I’m happy that I can provide some boosts, and I look forward to hearing more about the “next steps” that you are taking!

      XOXO Dori

  • Joy says:

    Thanks for the reminder…I seem to forget this quite often. Now I am seeing failure as experience to build on, refining as I go.

    • Dori Etter says:

      Exactly Joy! Any outcome is just a result – we label is success or failure based on the meaning we add. Having it all be experience is a very empowering place to be!

      XOXO Dori

  • Lori says:

    Thank You for sharing your knowledge with us. I am looking for my training on setting up a business website, and establishing myself in the field.

    • Dori Etter says:

      Great Lori! Because my next tech training is going to be about the differences between WordPress.org and WordPress.com. I’m going to continue it into a series all about setting up an online presence.

      XOXO Dori

  • Diane says:

    Loved this – thank you!

  • David Jacks says:

    Hey Dori,
    Great post – good to “see” you. My girlfriend and I held our first workshop last week and 50% of the RSVPs didn’t show up and only 1 person requested a consultation. I was disappointed and she was really upset. I told her “go ahead and be upset for one hour, then you need to let it go, becuase we have to do this again come Saturday.” We made some adjustments the following day and Saturday was a complete 180! And even though Saturday was much better our business isn’t growing as fast as we’d like but it’s not failure…we just need to tweak and keep gowing, screw up some more and keep going & growing. Thanks for reminding me that it’s not failure – we’re just not where we want to be…yet.
    Best regards,

    • Dori Etter says:

      Hi Dave! So great to hear from you!

      I’m not surprised you empowered your girlfriend with this perspective – you’re a powerful coach and it really is just a matter of time, and action after action, before your business is exactly where you want it to be.

      Glad you are getting your own greatness out into the world, and that you have a partner to do that with!

      XOXO Dori

  • Sheri says:


    I stand in awe of your continued willingness to SHARE so abundantly!
    You are truly a sparkling example of MINDSET!! YOU GO GIRL!

    I’d love to know the next time you’re heading somewhere FUN (like an enriching conference)…maybe we (some of your Tiny Tuesday fans) could join you….thinking slumber parties on the horizon, and empowering energy all around as we compare notes and encourage each other….filled with gratitude every step of the way. ;-)

    I appreciate you …..magnificent woman…and feel energized by your abundant light shared!

    Jofully, in grace,
    ~ Sheri

    • Dori Etter says:

      Thank you for your wonderful words Sheri! So appreciated!

      And I LOVE the idea of tacking on something with a future conference – I’m going to have to go through my calendar and find the opportunity!! I’m also thinking of hosting my own event later this year – nothing like 3000 folks and famous people on stage, but something small and impactful…we’ll see!

      Sending LOVE! Dori

  • Sheri says:

    p.s. And perhaps I could learn to spell your name by then, too. hehehehe XOXOXOXO blowing bright pink lipstick kisses…..

    • Dori Etter says:

      Yeah, I almost didn’t approve your last comment because of that extra little E… NOT! :-) XOXOXOXOXO

  • Didi says:

    So true Dori! This is a great reminder that our failures should not stop us from moving forward as we can learn so much from them!
    Thanks for sharing your insights and for putting a positive spin on what we often perceive as a negative.

    • Dori Etter says:

      Exactly Didi! It’s only success or failure because we decide it is!

      I’ve given the coaching assignment before to go out and get at least 5 NO’s in sales situations in a week – because when we start to realize that what we think will happen when we get the NO doesn’t really happen, it gives us a lot of power. (There’s more to that story, but for another time!)

      XOXO Dori

  • Cathy says:

    Thanks Dori- perfect timing for this reminder about the re-framing of failure and the criticality of imperfect action. The hardest part for me is not beating myself up over mistakes, and using the information gained to make adjustments. By the way, love the Tiny Training format.

    • Dori Etter says:

      Great to hear from you Cathy! Remember, I run a “no beating yourself up zone” around here! :-)

      Sending LOVE, and I’m glad you like Tiny Trainings! Dori

  • sandy kiernan says:

    Short and sweet tiny training!
    There are so many different ways to say it; keep on truckin!
    Maybe spring fever and tax time has gotten us all in a stir. I think we all know that failure is a state of mind and states of mind are difficult to reckon with sometimes!
    A wise person once said:” Be willing to lose and maybe you won’t have to.”
    Love and hugs to us all! Sandy

  • Astrid Larsen says:

    Hi Dori, Thank you for Tuesday Training. Delighted to connect still with your clear and buoyant way of sharing your wisdom and passion! The Mindset training is a reminder to me to check in with myself on the impact certain words have on my ability to function – to re-frame them if the impact hinders me or to even stop using certain words if they are too provocative for me. I like that today’s training re-frames ‘failure’ and even ‘success’ and that you’ve brought our attention to the fact that it all depends on the meanings we assign to the words. The jangly impact of the concept of failure originally took root in me during my years in school when ‘failure’ was a punishable ‘offense’ – the failure to do exactly what I was told was the ‘how and ‘way’ to do something.

    To support my own well being I’ve stopped using the word failure and mostly, success. My reframe is constancy – the continuous flow of action (movement) – which is the constant act of creating (tweaking and tuning) until the vision and manifestation are one (accomplishment). Ooo, that just came tumbling out! I think I’ll use it on my own blog! Much love and thanks to you Dori! Astrid a.k.a Azzie

    • Dori Etter says:

      Azzie – brilliant!! I love how you’ve created constancy as your focus!

      That’s the point of Imperfect Action!!!

      I hope you do put this on your blog. Let me know, and feel free to link back to it in a comment in the e future!

      XOXO Dori

  • Fenna says:

    Hi Dori, thank you for your inspirational letters and tiny training. I’m starting a business and enjoy everything you say. Thanks from the Netherlands.

  • Yin Hu says:

    Thank you, Dori! I so needed to hear that today! In our schooling system and at work we’re taught that there’s no margin for failure, that we have to do the right thing all the time. And of course, with entrepreneurship, because we’re carving out new territory, failure is what train our muscles for success. (I wish my Chinese parents would understand that hehe). Thanks, Yin xo

    • Dori Etter says:

      You’re so welcome Yin!

      The best part is that really, eventually, you will have success – because it’s all practice!

      XOXO Dori

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